Retail cleanliness isn't only about aesthetics, it has a direct impact on your customer behaviours and perceptions. Cleanliness impacts customer psychology with several studies noting that store cleanliness directly relates to customer trust and safety.
When a customer walks into your retail store for the first time and sees polished shelves, gleaming floors, and dust-free displays, they automatically feel the products are high quality and your store is well-managed, an immediate positive impression. This encourages the customer to spend more time in your store, browsing your products, increasing the chance of them making a purchase.
On the other side of the coin, when your store is dirty and unkept, it shortens the customers visit, reducing the number of purchases and return customers you achieve.
It is important to bear in mind that cleanliness is directly linked to health and safety. Customers prefer to shop at stores that they feel are hygienic. In fact, eighty percent of customers taking part in a survey stated that store cleanliness was more important than high-tech or other experiences.
While retail store cleanliness impacts how your customers feel when they walk through the door, it also impacts their actions.
When customers are able to focus on the products you offer, rather than digging through clutter to find what they need, they are able to browse with ease. This encourages browsing and the chances of them finding other items that may appeal to them, further encouraging impulse purchases.
When your customers have a positive shopping experience, they are more likely to return, becoming loyal customers. This further increases the chances of them becoming advocates for your store, sharing their experience, referring new customers your way.
With over forty years of cleaning experience, Sloane Cleaning Services have extensive experience cleaning retail stores throughout London. We can assist by:
This involves the thorough cleaning of your stores entry, which is the first point of contact with any potential clients. We also focus on changing rooms, and checkout counters.
We know that a one size fits all approach in retail store cleaning doesn't exist. Every store is unique, as are your cleaning needs. We work with you to create a bespoke cleaning plan that aligns with your stores needs.
Using a professional cleaning company means working with professional cleaners who know how to tackle hidden dirt. This helps to improve indoor air quality, reduce odours, and improve overall aesthetics.
Many of the customers walking through your door look at sustainability as a purchasing criteria. At Sloane Cleaning Services, we offer eco-friendly cleaning that align with your green policy. We use high quality eco-friendly cleaning products and equipment, and our team are experienced in eco-friendly cleaning techniques and processes.
A clean retail store has a direct impact on your customers perception of your store. A dirty store immediately reduces the quality of your products and your professionalism, on the other hand, a clean and hygienic store encourages browsing, can increase sales, and boosts customer loyalty. Are you ready to take your retail store cleaning to the next level? Contact Sloane Cleaning Services today for a free, no obligation quote.