Why Washroom Scenting Matters More Than You Think

14

Jan

Posted by: Admin

Washroom scenting matters more than you think. In fact, washroom scenting can have a direct impact on your brand reputation. 

In order to understand the necessity of effective washroom hygiene, a study conducted in the United States recruited over forty people to walk around a bad-smelling washroom. These washrooms ranged from dirty cubicles to unflushed toilets. The results found a forty percent increase in emotional impact when the participants were faced with a bad smell. This was present, even if the cubicles were clean and hygienic.

Bad Odours and Physiological Reactions

Bad odours increase physiological reactions with over ninety percent of participants looking for the unpleasant odour, even in the cleanest of washrooms. As they search for the bad odour, they encountered other washroom elements that could be criticised. It shows that our sense of smell has an unconscious impact on what we think we see.

The Importance of Washroom Scenting

Washroom scenting is essential, as pleasant fragrances create positive customer perceptions when it comes to cleanliness, hygiene, and business quality. At the same time, poor odours can disgust customers, having negative associations with germs and dirt, negatively impacting your brand image and customer retention.

Washroom Scenting on Customers and Brand Perception

Washroom scenting has a direct impact on your customers and brand perception:

• First Impressions – the first thing customers notice in a washroom is the scent, influencing emotional responses and how they perceive your business as a whole
• Cleanliness and hygiene – when your washroom smells pleasant, people will see the washroom as clean and well maintained
• Negative impact – bad smells can make your entire business look uncared for, lacking attention to detail, negatively impacting customer experiences
• Brand building – when your washroom is appealing it is associated with a positive feeling about your business
• Emotional response – smell is directly linked to memory and emotional centres. Pleasant scents are positive and relaxing, while negative odours influence tension and disgust.

The Scent Psychology

Washroom scenting is more important than you think, as it can:

• Cause disgust – clients have a strong negative reaction to bad odours
• Brand image – studies have shown that consumers will form an opinion of your business based on your washroom condition, cleanliness, and scent
• Emotion – there is a link between scent and memory and emotions, meaning a positive scent creates a lasting memory

Conclusion

Washroom scenting can provide your business with benefits from improving user experience to gaining a competitive edge. When your washrooms are pleasant smelling and welcoming, it improves positive interactions, ensuring your clients feel confident in using your services or purchasing your products. Do you need assistance with washroom scenting? Contact Sloane Cleaning Services today to find out more.